About Guide to Malaga
Independent. Local. In English.
Guide to Malaga is an independent English-language city guide and local media publication dedicated to Malaga.
We cover the city through practical guides, local reporting, interviews, recommendations, photography, video and stories about the people and places that make Malaga what it is.
Our aim is simple: help people discover Malaga, understand Malaga and experience it better.
That means going beyond the obvious.
We want to tell you where to eat, what to see and what’s happening this weekend. But we also want to introduce you to the people behind the city, follow the changes shaping Malaga, explore its neighbourhoods, meet its businesses and tell the stories worth knowing.
Travel · Food · Culture · Events · People · Business · Local Life
Who leads Guide to Malaga today?
Guide to Malaga is owned and published by Sam Deguin, who took over the publication in July 2026 and now leads its strategy and editorial development.
A French entrepreneur and former senior executive, Sam has spent much of his career leading organisations, developing businesses and working on transformation and investment projects in France and Spain.
That background also shapes his approach to publishing: understanding an issue, identifying the right people to speak to, asking questions, challenging assumptions and turning complex subjects into information people can actually use.
Under his direction, Guide to Malaga is broadening its coverage beyond the traditional travel-guide format to include more interviews, reporting and stories about the economic, cultural and social changes shaping the city.
Guide to Malaga publishes in English, but its outlook is intentionally international and firmly rooted in Malaga.
The language is English. The perspective is Malaga. The audience is international.
Led by a French publisher and working with an international team in a Spanish city, Guide to Malaga reflects the increasingly international character of Malaga itself.
Our role is to help international readers understand the city — and to give Malaga’s people, institutions, businesses and ideas a stronger voice with that international audience.
Our editorial mission
Guide to Malaga combines the usefulness of a city guide with the perspective of a local publication.
We cover the essentials visitors need, while looking beyond tourism to the people, businesses, ideas and changes shaping Malaga today.
Discover Malaga
Places worth seeing, neighbourhoods worth exploring, restaurants worth trying, exhibitions, events, hotels, beaches and experiences that help you get more from the city.
Experience Malaga
Clear, practical information about being here — transport, weather, opening hours, getting around, where to stay, what to book and what you need to know before you arrive.
Understand Malaga
We follow the developments influencing the city, from tourism and transport to business, employment, property, hospitality, culture and major new projects.
Meet Malaga
Our interviews and features introduce the entrepreneurs, chefs, artists, professionals, organisations and personalities helping to shape Malaga today.
How we report
There is already an enormous amount of information about Malaga online. Our job isn’t simply to add more.
Our job is to make it useful, accurate and worth reading.
For our original reporting, we aim to work from first-hand experience, direct interviews, official information, public data and reliable local sources – checking and cross-referencing information where appropriate.
Depending on the story, that can mean visiting a neighbourhood, interviewing a business leader, speaking with an institution, attending an event, reviewing official figures, photographing a location or simply going back to check whether something has changed.
We distinguish between recommendation, reporting and commercial content, and sponsored partnerships are clearly identified.
We also believe good journalism doesn’t always mean long journalism.
Some questions deserve a clear answer in two minutes. Others deserve investigation, interviews, context and a much deeper report.
That’s increasingly how we’re building Guide to Malaga:
Essential when the answer can be simple. In-depth when the story deserves more.
One publication. A growing international community.
Guide to Malaga connects readers through the website, newsletter, Facebook, Instagram and YouTube — creating an audience that follows Malaga before, during and long after a visit.
A new chapter
Guide to Malaga was founded in 2015 by British journalist and copywriter Joanna Styles, who identified the need for a dedicated English-language guide to Malaga.
Over the following decade, the publication built a loyal readership and community, with highlights including appearances on BBC News, Spanish national television and a feature in The Times, before celebrating its 10th anniversary in 2025.
On 30 June 2026, Joanna retired from Guide to Malaga to devote more time to other projects, and the publication entered a new chapter under the ownership of Sam Deguin.
The new direction builds on everything that made Guide to Malaga successful while adapting the publication to the way people consume information today.
We’re developing shorter, clearer articles that get to the essential information faster, while investing significantly more in video, Instagram, Facebook and YouTube.
At the same time, we’re expanding our original editorial work with interviews, features and in-depth reporting on the people, businesses, ideas and changes shaping Malaga – while also making more room for readers who want to go beyond the quick answer and understand the deeper story.
The aim is simple: make Guide to Malaga easier and faster to use when you need information, while becoming more ambitious editorially when a subject deserves time, investigation and context.
Our editorial principles
Press, stories & partnerships
Some of the best stories start with a conversation.
For press invitations, interview opportunities, events, news tips, press releases or editorial enquiries, please contact:
Sam Deguin
Owner & Publisher, Guide to Malaga
Email: sam@guidetomalaga.com
Phone / WhatsApp: +34 614 14 23 85
LinkedIn: Connect with Sam Deguin
For advertising, sponsorship and commercial partnerships:
Work with us → Advertise with Guide to Malaga
You can also follow our latest stories, photography and video:
Instagram · Facebook · YouTube
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